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MediaTek Collaborates with Nvidia to Introduce Advanced Phone Technology in Automobiles

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MediaTek, widely recognized for its smartphone chips that power popular devices like the OnePlus Nord N300 and Asus ROG Phone 6D, is expanding its reach into the automotive industry. Building upon its expertise gained from smartphone technologies, the company aims to make significant contributions to the automotive sector.

Recently, at the Computex 2023 trade show, MediaTek unveiled the Dimensity Auto platform and announced a partnership with Nvidia. Together, they plan to demonstrate their combined strengths in vehicles worldwide.

It's worth noting that MediaTek's contributions go beyond smartphone chips. The company's processors are also utilized in various smart home devices, including smart TVs, Amazon's Alexa devices, and the Peloton exercise bike. Leveraging their experience in the mobile industry, MediaTek believes it can replicate its success in the automotive domain by applying the knowledge gained from working on phones.

For instance, MediaTek's Dimensity Auto Connect system will bring 5G connectivity, Wi-Fi, Bluetooth, and satellite connections to automobiles, drawing from their experience with these technologies in smartphones. Although the application may differ, the underlying technological foundations remain similar. Furthermore, the Dimensity Auto Cockpit system will incorporate MediaTek's television technology, phone displays, and image signal processors (ISP) used in phone cameras.

Nvidia, renowned for its GPU and AI expertise, already plays a significant role in the automotive industry. Collaborating with MediaTek on Dimensity Auto, Nvidia will contribute its Drive OS software to the development of in-car infotainment systems. Special attention will be given to the Dimensity Auto Drive system and Advanced Driver Assistance Systems (ADAS). While MediaTek is already involved in the automotive sector, this partnership aims to integrate their existing solutions into a comprehensive new system, positioning both companies for the future in this rapidly evolving industry.

Jensen Huang, CEO and founder of Nvidia, commented, "The combination of MediaTek's industry-leading system-on-chip and Nvidia's GPU and AI software technologies will enable new user experiences, enhanced safety, and new connected services for all vehicle segments, from luxury to entry-level."

Rick Tsai, CEO of MediaTek, added, "With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles."

While specific details about the car manufacturers involved and the exact launch dates remain undisclosed, production of the anticipated chips is expected to commence in 2026, with hardware ready for 2027 model-year cars. This global solution aims to engage manufacturers worldwide.

It's worth noting that while MediaTek is the leading global supplier of mobile chipsets, its competitor Qualcomm also offers its own Qualcomm Automotive solution. According to Counterpoint Research, Qualcomm's 5G connected car solution captured an 80% market share by the end of 2022.

It is evident that MediaTek's foray into the automotive industry, alongside its partnership with Nvidia, holds great promise. By leveraging their respective strengths in chipsets, GPUs, and AI software technologies, the two companies aim to revolutionize the automotive sector with intelligent, connected vehicles.

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As MediaTek aims to establish itself as a global one-stop shop for the automotive industry, it should focus on forging strategic alliances with prominent car manufacturers worldwide. Collaborating closely with these manufacturers will enable them to integrate their cutting-edge solutions seamlessly into future vehicle models, ensuring widespread adoption of their technologies.

Moreover, MediaTek should prioritize continuous research and development efforts to stay ahead in the rapidly evolving automotive landscape. By investing in innovation and staying attuned to market trends, the company can develop advanced features, enhanced safety measures, and engaging user experiences for all vehicle segments.

In conclusion, MediaTek's entry into the automotive industry marks a significant milestone in its journey as a technology leader. With Nvidia as a strategic partner and their shared vision for intelligent, connected vehicles, MediaTek is well-positioned to shape the future of the automotive industry. By delivering innovative solutions and forging key partnerships, the company has the potential to revolutionize the way we experience mobility.


SOURCE IDEA

 

 

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